Jang Yoon Ha (UEE) is the youngest daughter of a chaebol family, but she longs to find a man who will love her and not her wealth. So she goes to work at a food market and pretends that she comes from a poor background.  Meanwhile, Yoon Ha’s manager is Choi Joon Ki (Sung Joon), a man who is determined to succeed to leave his destitute upbringing behind him. He even begins to think that marrying a well-connected woman will finally give him the lifestyle he desperately seeks. In her job, Yoon Ha makes fast friends with her co-worker, Lee Ji Yi (Im Ji Yun), and also meets Yoo Chang Soo (Park Hyung shik), the heir to the mall conglomerate where the food market is located. Chang Soo is very accustomed to his well-to-do lifestyle and enjoys having women fawn all over him because of his wealth. That’s why he is intrigued by Yoon Ha’s complete lack of interest in him. Will Yoon Ha be able to find true love, or will she learn that money and love can’t be separated as easily as she had hoped?